Privacy Policy
Peak Tides Fishing Supply ("our site", "we", "us", or "our online platform") is dedicated to protecting the privacy of our customers and visitors when engaging with our e-commerce platform and services. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information in accordance with Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Information We Collect
We collect various types of information to provide and improve our services, including but not limited to:
- Personal Identification Information: This includes your name, mailing address (2 Harding Street, Ascot Vale, Victoria 3032, Australia), email address, phone number (+61444827626), and other similar contact data when you place an order, create an account, subscribe to our newsletter, or participate in surveys.
- Transaction Information: Details about the products you purchase, such as fishing rods, reels, bait, tackle, apparel, marine electronics, and fishing licenses, and payment information (though we do not store full credit card details, processing is handled by secure third-party payment gateways).
- Technical Data: Information about how you access and use our site, including your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our online platform.
- Usage Data: Information about your browsing patterns and interactions with our site, such as pages visited, items viewed, search queries, and referral sources.
How We Use Your Information
We use the information we collect for various purposes, including:
- Order Fulfilment: To process and deliver your purchases of fishing rods, reels, bait, tackle, apparel, marine electronics, and fishing licenses, and to manage your account.
- Customer Service: To respond to your inquiries, provide support, and address any issues related to your orders or our services.
- Marketing and Personalisation: To send you promotional materials, newsletters, updates on products like fishing gear and apparel, and offers that may interest you, based on your preferences and browsing history. You can opt-out of marketing communications at any time.
- Improvement of Services: To analyse user behaviour, improve our site's functionality, product offerings, and overall customer experience.
- Legal and Security: To comply with legal obligations, enforce our terms and conditions, and protect the security and integrity of our online platform and our users.
Disclosure of Your Information
We may disclose your personal information to third parties in certain circumstances:
- Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as payment processing, shipping (e.g., for fishing rods and marine electronics), data analysis, marketing assistance, and customer support. These providers have access to personal information only as needed to perform their functions and are obligated to maintain its confidentiality.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.
Data Security
We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. This includes using secure servers, encryption for data transmission, and regular security audits. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Your Rights
Under Australian privacy law, you have certain rights regarding your personal information:
- Access: You have the right to request access to the personal information we hold about you.
- Correction: You have the right to request the correction of any inaccurate or incomplete personal information.
- Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.
- Complaints: If you believe your privacy rights have been breached, you may lodge a complaint with us or with the Office of the Australian Information Commissioner (OAIC).
To exercise any of these rights, please contact us using the details provided below.
Cookies and Tracking Technologies
Our site uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and personalise content. You can configure your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the new Privacy Policy on our site. We encourage you to review this Privacy Policy periodically for any updates.
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Peak Tides Fishing Supply
2 Harding Street
Ascot Vale, Melbourne, Victoria, 3032
Australia
Phone: +61444827626